Armand Basi Scent For Him

  ARMAND BASI WILD FOREST.  WILD NATURE

  

WILD FOREST is the new masculine fragrance by ARMAND BASI, inspired by one of nature’s most noble elements: wood. An elegant and natural material that, when manipulated by man and technology, is a basic element of urban life.

An imaginary refuge that exists inside man. The place where he finds his own dimension in the face of nature. The beauty of the material in its original state, transformed by man and technology. The elegance of a unique, malleable and primitive material. Wood as the ultimate example of nobility and authenticity: both an urban element and a symbol of modernity and progress.

The Armand Basi man possesses a natural, innate elegance that emerges through his own relationship with nature. He knows that what is natural is flawed by definition, and recognises the representation of that natural, elegant, beautiful and imperfect beauty in the wood.

In a stressful world, WILD FOREST is his refuge, the place where he can find his inner self and free his most genuine and wild side. It might be a forest or a cabin but above all, it is a place that exists in his mind. An intimate, warm and personal oasis.

Tradition and modernity create the balance that makes up the true DNA of the Armand Basi brand. Both elements unite the urban world with the world of nature.

Nature is splendid and unpredictable. It has a life of its own. Wood is the best proof that nature is very much alive.

Like man, it changes with the passing of time, and just like human personalities, every piece is unique. Its irregular appearance, the drawings of its inner rings trace the years gone by, the tones affected by the light, the textures that the climate adds to the bark, the cracks that break its surface, all combine to add character to this noble material, just as life gives spontaneity to the young and serenity to the old. WILD FOREST searches for an ageless man who, like wood, evolves and finds the best in each stage of his life.

But wood is also a material that is produced by transforming trees in a difficult and delicate process which is sometimes industrial and sometimes artisanal. Man and technology have evolved side by side and today, as a versatile and malleable material, wood is adapted to urban architecture and the ways and uses daily life demands of it. In this way, converted into a modern object, it unites the urban world with nature.

Few natural materials have the same presence as wood which, due to its nobility, is a guarantee that unites tradition and quality. Wood is warm, current and modern at the same time. Elegant, beautiful and eternal

ARMAND BASI WILD FOREST. The warmth of a wild forest. An internal refuge.

A UNIQUE OBJECT:

ARMAND BASI WILD FOREST is an ode to the imperfection of nature, conceived as a perfect object. For the first time in the history of this modern perfumery firm, we present a fragrance in a bottle made of natural wood.

THE BOTTLE:

The design is the work of Antoni Arola, winner of the National Award for Design, and creator of the packaging of many of Armand Basi‘s fragrances.

In search of greater identification with the concept of the Armand Basi brand, the wood used to produce the bottle has been subject to the Programme for the Endorsement of Forest Certification (PEFC), the main international association for sustainable forest management. Products with PEFC certification guarantee that the raw material comes from sustainable forests.

The design is pure geometrical engineering: it is a transparent glass bottle, the inside of which is embedded with a layer of untreated wood. The rectangular-shaped glass bottle has a vertical slot which, when fitted into the box, serves as a window to view the fragrance, in the shape of a slim and narrow rectangle on the right hand side of the bottle, offering a glimpse of its content.

The wooden layer is in a warm tone, like ash wood, with the wood grains clearly visible. Its surface is gently polished to seal the texture of the wood and round off the edges of the rectangle. The cap is another smaller rectangle, carved from the same wood.

Next to the glass window, who

Cardboard and decorated with a photograph from a section of a wooden log, it offers the bottle warm protection. It recreates an irregular layout of the rings which trace the passing of time inside the trunk, broken by the imperfection of a deep and darker grain, which runs diagonally across the lower part of the box.

A light smoky filter adds a grey appearance to the image, except for a rectangular area of the surface, similar to a classic label, where the photograph maintains its natural, warm tone.

Inside, the same black letters once again spell out ARMAND BASI WILD FOREST.

Packaging that is both a unique object with a surprising design and a small bit of nature.

RESINS, WOOD AND SPICES: NATURAL ELEGANCE.

ARMAND BASI WILD FOREST is a both a modern and a classic fragrance, just like Armand Basi’s designs. Elegant and sober, it belongs to the Spiced Wood family.

It is a creation of prestigious French perfumer Nathalie Lorson, who has an extensive portfolio of successful fragrances. Lorson, who says “I try to design fragrances based on the brand’s values”, is known for her open mind and creative spirit which allow her to add a touch of harmony to each of her compositions.

ARMAND BASI WILD FOREST opens with a cloud of top notes of spices that reveal the strength of pepper combined with the elegant touch of warm, intense nutmeg.

The middle note describes the masculine character of the union between the violet leaves and the rich cedar wood. It also gives the fragrance its Mediterranean roots.

The bottom note is rich and intense, with a clear Oriental influence that is presented through hints of vanilla, softened by the smoky aspect added by leather and bold incense. Exotic patchouli and woody grey amber give the fragrance personality, which is finished off with a last hint of delicate musk.

A fragrance which transports you from the city to the forest.

From nature to urban life. It is powerless before the noble wood and celebrates the imperfect beauty of all that is authentic and natural. Like man, like nature: ARMAND BASI WILD FOREST.

THE RANGE

ARMAND BASI WILD FOREST comes in two editions:                  Eau de toilette 50 ml spray     220 AED                         Eau de toilette 90 ml spray     295 AED