Sony Mobile Communications joins forces with The5
Sony Mobile Communications joins
forces with The5
New Xperia Z5 series features prominently in the region’s rising
star boyband latest music video “Bel Gharam”
Dubai, UAE, 12th January 2016: Hot on the trail of their previous success, “El Donia Shabab”, X-Factor’s
finalists, THE5, have just released their new hit single “Bel Gharam”. The
hit’s slick and irresistible music video features prominently Sony Mobile’s top
of range Xperia Z5 smartphones.
Making use of Sony’s most recent technology
advances, the Xperia smartphones are an integral part of the video’s extremely
creative narrative, with each member of The5 taking them in turns through their
routine. Scenes of a Sony PS4 game highlight in a most striking way the Xperia
smartphone’s ability to take over through its remote play feature. Other
segments focus on the Xperia’s power button, whose integrated sensor unlocks
the mobile, while the band and fans snap pictures and selfies using the Xperia
Z5 autofocus technology whose speed is unmatchable.
“Our move stems from Sony Mobile’s objective
to support regional youth and develop their talents”, declared Gita
Ghaemmaghami, Sony Mobile’s Marketing Communications Manager MEA. “We truly believe
that this band, which includes five young talents (artists) from Egypt,
Lebanon, Algeria and Morocco, has an extremely bright future. As part of Sony
Mobile’s social responsibility in the region, we are keen on developing young
talent and aim at providing them with the necessary support through our advanced
technology”.
Sony Mobile has previously collaborated with
several Arab artists, among them the leading female performer in Egypt, Angham. This follows Sony Mobile’s commitment to the Middle
East, using its state of the art Xperia smartphones to open up new horizons,
enabling users to push the boundaries of their talents through leading-edge
technology.
About Sony Mobile Communications
Sony Mobile Communications is a subsidiary
of Tokyo-based Sony Corporation, a leading global innovator of audio, video,
game, communications, key device and information technology products for both
the consumer and professional markets. With its music, pictures, computer
entertainment and online businesses, Sony is uniquely positioned to be the
leading electronics and entertainment company in the world. Through its Xperia™
smartphone and tablet portfolio, as well as innovative SmartWear products, Sony
Mobile Communications delivers the best of Sony technology, premium content and
services, and easy connectivity to Sony’s world of networked entertainment
experiences.
About The5:
Entering The X
Factor as solo performers, “The5” were formed during the elimination
stage of the MBC broadcasted show. The judges Ragheb Alama, Elissa and Donyya
Samir Ghanem saw the potential in the boys and brought Ahmed (Egypt), Said
(Algeria), Adil (Morocco), Mohamed (Algeria) and Kazem (Lebanese) together to
form the five piece. “The5” are the first ever pan-Arab boy band, dubbed
the ‘One Direction of the Middle East’ by their legions of adoring fans.
About Sony Music Entertainment Middle East:
Sony Music
Entertainment is a global recorded music company with a roster of current
artists that includes a broad array of both local artists and international
superstars. The company boasts a vast
catalog that
comprises some of the most important recordings in history. Sony Music
Entertainment is a wholly owned subsidiary of Sony Corporation of America.
