Bourjois Launches their New City Radiance Foundation and Radianc Reveal Concelar :



CITY RADIANCE

Let’s go from Shadow to Light

BOURJOIS creates CITY Radiance anti-pollution foundation with radiance boosting pigments



A fresh and luminous complexion in a polluted environment?
Bourjois radiantly rises to the challenge!
Flawless, protective and silky, CITY RADIANCE foundation blocks pollution and UV rays to protect the complexion of beautiful city-dwellers...

CITY Radiance foundation
THE NEW anti pollution
-        Anti pollution screen
-        SPF 30
-        Radiance-boosting pigments

"I'm looking for …
Ø  … a fresh and even complexion, because it puts me in a great mood!
The fresh water flower fragrance, and 6 radiant and fresh shades that make the complexion glow and leave skin feeling plump!
CITY RADIANCE is enriched with coated pigments, which create an affinity with the skin; They provide a perfect hold throughout the day and boost the natural radiance of the skin.



Ø  … a healthy foundation I could wear every day.
Foundation will no longer be blamed for preventing the skin to breathe.
CITY RADIANCE’s light and airy formula hydrates the skin continuously for 24 hours while protecting it from aggressive urban factors.
The bonus? A texture that lets the skin breathe, so comfortable that you even forget it's on!
The weather may be changing but desire for a dazzling complexion remains!

Ø  … an anti-pollution foundation … so that my complexion remains radiant from morning to evening .
Pollution is stressful for the skin. It saps skin’s vitamins and weakens its defenses, which damages its radiance and vitality.
With its anti-pollution screen, CITY RADIANCE helps the possibility of carbon particles settling on the skin and provides a bare skin finish.
The skin is protected, the complexion fresh and even.
              
Ø  … a foundation that protects me from UV rays… I do not want to have dark marks".
Even without the strong sunshine in winter and spring, UVA rays, responsible for premature ageing of the skin and pigmentation spots, still remain.
It is especially important to protect the skin as pollution increases the damaging effects of UV rays.
With an SPF 30 sun protection factor and UVA protection (PA+++), CITY RADIANCE upholds the skin's radiance.

6 Fresh shades for a radiant complexion
·        01 rose ivory
·        02 Vanilla
·        03 Light Beige
·        04 Beige
·        05 Golden Beige
·        06 golden Sun


AND WHAT SHOULD I DO ABOUT MY DARK CIRCLES?

I'm never apart from my magical touch, RADIANCE REVEAL.
A concentrated moisturizer that hides dark circles...
Or a concealer that hydrates like a skin care product, it's as you want! The objective? An even, smoothed eye contour, with hidden blemishes.
·        Corrects
·        Illuminates
·        24hr hydration



·        24 hour hydration. Exactly what the fine and fragile eye contour area needs to fight the first sign of fine wrinkles caused by dehydration.
With Mont Blanc glacier water and hyaluronic acid.
·        A stylish bottle. In frosted transparent glass crowned with a metal cap... it goes everywhere in your handbag for revitalizing retouching during the day.
·        A foam applicator … for an easy application of RADIANCE REVEAL’s creamy texture! Apply by tapping gently the dark circle or blemish gently with the foam tip, then lightly blur with the finger.
·        3 shades to hide bluish or pinkish dark circles depending on your complexion.
-        01 Ivory
-        02 Beige
-        03 Dark Beige



MY FRESH BEAUTY ROUTINE

1.      I smooth and protect
The new urban anti-pollution radiance complex, CITY RADIANCE, is the new foundation for city-dwellers! It helps protect skin against the polluted environment, evens out and keeps the complexion looking fresh, enhancing facial radiance every day.

2. I correct and illuminate
With a concealer in "healthy glow" shades that brightens shadowed areas of the face, moisturises for 24 hours and smoothes the eye contour.

3       I treat myself to an instant healthy glow
Quickly, a touch of blush! Powdery or creamy, applied with the finger or brush; It is your radiant complexion friend.



City Radiance prices (UAE- KSA):

Foundation 01 rose ivory: AED79 - SAR81
Foundation 02 Vanilla: AED79 - SAR81
Foundation 03 Light Beige : AED79 - SAR81
Foundation 04 Beige: AED79 - SAR81
Foundation 05 Golden Beige : AED79 - SAR81
Foundation 06 golden Sun: AED79 - SAR81
Concealer 01 Ivory: 65 AED -69 KSA
Concealer 02 Beige: 65 AED -69 KSA
Concealer 03 Dark Beige: 65 AED -69 KSA


Point Of Sale: Wojooh, www.wojooh.com, Lifestyle, MAX and Boots