ARMAND BASI WILD FOREST. WILD NATURE
WILD FOREST is the new masculine fragrance by ARMAND
BASI, inspired by one of nature’s most noble elements: wood. An elegant and
natural material that, when manipulated by man and technology, is a basic
element of urban life.
An imaginary
refuge that exists inside man. The place where he finds his own dimension in
the face of nature. The beauty of the material in its original state,
transformed by man and technology. The elegance of a unique, malleable and
primitive material. Wood as the ultimate example of nobility and authenticity:
both an urban element and a symbol of modernity and progress.
The Armand
Basi man possesses a natural, innate elegance that emerges through his own
relationship with nature. He knows that what is natural is flawed by
definition, and recognises the representation of that natural, elegant,
beautiful and imperfect beauty in the wood.
In a
stressful world, WILD FOREST is his refuge, the place where he can find
his inner self and free his most genuine and wild side. It might be a forest or
a cabin but above all, it is a place that exists in his mind. An intimate, warm
and personal oasis.
Tradition
and modernity create the balance that makes up the true DNA of the Armand
Basi brand. Both elements unite the urban world with the world of nature.
Nature is
splendid and unpredictable. It has a life of its own. Wood is the best proof
that nature is very much alive.
Like man, it
changes with the passing of time, and just like human personalities, every
piece is unique. Its irregular appearance, the drawings of its inner rings
trace the years gone by, the tones affected by the light, the textures that the
climate adds to the bark, the cracks that break its surface, all combine to add
character to this noble material, just as life gives spontaneity to the young
and serenity to the old. WILD FOREST searches for an ageless man who,
like wood, evolves and finds the best in each stage of his life.
But wood is
also a material that is produced by transforming trees in a difficult and
delicate process which is sometimes industrial and sometimes artisanal. Man and
technology have evolved side by side and today, as a versatile and malleable
material, wood is adapted to urban architecture and the ways and uses daily
life demands of it. In this way, converted into a modern object, it unites the
urban world with nature.
Few natural
materials have the same presence as wood which, due to its nobility, is a
guarantee that unites tradition and quality. Wood is warm, current and modern
at the same time. Elegant, beautiful and eternal
ARMAND BASI
WILD FOREST. The warmth
of a wild forest. An internal refuge.
A UNIQUE OBJECT:
ARMAND BASI WILD FOREST is an ode to the imperfection of nature,
conceived as a perfect object. For the first time in the history of this modern
perfumery firm, we present a fragrance in a bottle made of natural wood.
THE BOTTLE:
The design is the work of Antoni Arola,
winner of the National Award for Design, and creator of the packaging of
many of Armand Basi‘s fragrances.
In search of greater identification with
the concept of the Armand Basi brand, the wood used to produce the
bottle has been subject to the Programme for the Endorsement of Forest Certification
(PEFC), the main international association for sustainable forest management.
Products with PEFC certification guarantee that the raw material comes from
sustainable forests.
The design is pure geometrical engineering:
it is a transparent glass bottle, the inside of which is embedded with a layer
of untreated wood. The rectangular-shaped glass bottle has a vertical slot
which, when fitted into the box, serves as a window to view the fragrance, in
the shape of a slim and narrow rectangle on the right hand side of the bottle,
offering a glimpse of its content.
The wooden layer is in a warm tone, like
ash wood, with the wood grains clearly visible. Its surface is gently polished
to seal the texture of the wood and round off the edges of the rectangle. The
cap is another smaller rectangle, carved from the same wood.
Next to the glass window, who
Cardboard and decorated with a photograph
from a section of a wooden log, it offers the bottle warm protection. It
recreates an irregular layout of the rings which trace the passing of time
inside the trunk, broken by the imperfection of a deep and darker grain, which
runs diagonally across the lower part of the box.
A light smoky filter adds a grey appearance
to the image, except for a rectangular area of the surface, similar to a
classic label, where the photograph maintains its natural, warm tone.
Inside, the same black letters once again
spell out ARMAND BASI WILD FOREST.
Packaging that is both a unique object with
a surprising design and a small bit of nature.
RESINS, WOOD AND SPICES: NATURAL ELEGANCE.
ARMAND BASI
WILD FOREST is a both a
modern and a classic fragrance, just like Armand Basi’s designs. Elegant and
sober, it belongs to the Spiced Wood family.
It is a
creation of prestigious French perfumer Nathalie Lorson, who has an
extensive portfolio of successful fragrances. Lorson, who says “I try to
design fragrances based on the brand’s values”, is known for her open mind
and creative spirit which allow her to add a touch of harmony to each of her
compositions.
ARMAND BASI
WILD FOREST opens with a
cloud of top notes of spices that reveal the strength of pepper combined
with the elegant touch of warm, intense nutmeg.
The middle
note describes the masculine character of the union between the violet
leaves and the rich cedar wood. It also gives the fragrance its Mediterranean
roots.
The bottom
note is rich and intense, with a clear Oriental influence that is presented
through hints of vanilla, softened by the smoky aspect added by leather and
bold incense. Exotic patchouli and woody grey amber give the fragrance
personality, which is finished off with a last hint of delicate musk.
A fragrance
which transports you from the city to the forest.
From nature
to urban life. It is powerless before the noble wood and celebrates the
imperfect beauty of all that is authentic and natural. Like man, like nature:
ARMAND BASI WILD FOREST.
THE RANGE
ARMAND BASI WILD FOREST comes in two
editions: Eau de toilette 50 ml spray 220 AED Eau de toilette 90 ml spray 295 AED