Wojooh, the leading Middle Eastern
beauty retailer, is proud to announce its very own private makeup line dedicated to the region’s consumers.
Discover the brand at
Wojooh Promenade or on www.wojooh.com !
The line
Wow by Wojooh, is the result of the beauty brand’s 18 years in
this market. It has been developed to meet demand from an increasingly
sophisticated and makeup savvy consumer base.
It will consist of a total of
155 products and shades ranging from heat-proof foundation to extreme wear lip lacquer!
What makes Wow by Wojooh different from the rest?
Wow by Wojooh
combines European makeup
knowhow with regional expertise and creativity. It is made in Europe
but inspired by the demands of the region, keeping the Middle Eastern
consumer at the very center of its creation.
Beauty experts at Wojooh left no stone unturned in producing the formulas and the ingredients for this new line; they used
prime raw material and cutting edge technology found in the best factories in France, Italy and Germany.
With the regional consumer in mind, they made sure the formulas were adapted to the weather conditions here!
What you need to know
The inspiration for
Wow by Wojooh comes from years of research and studies including focus groups, interviews with industry experts and customer feedback.
Wojooh is famous for its expertise and its friendly, connected approach. The launch of Wow by Wojooh will be accompanied by
on-line makeup tutorials, videos and in-store expert advice. The brand is with its customers every step of the way!
There are ‘star’ products in the range that stand out because they are innovative or because of their outstanding formulas.
They include the
Master Brow, an eyebrow creation kit,
Lipstuck, an extreme lip lacquer formulated to have its array of intense matte colors last,
and last but not least Color Ritual, a porous breathe-in nail polish that lets water reach
the nails.
Share your love for beauty and follow us
@wojoohbeauty or visit us www.wojooh.com!
Products: All exclusively available at Wojooh
Wojooh, formerly known as Faces, is the Middle East’s preferred beauty retailer having over 80 stores across 10 countries
in the region.
Wojooh is the Middle East reference, sharing your love of beauty.