The cut and colors trends of the season
L’Oréal Professionnel introduces the 2015
L’Oréal Professionnel introduces the 2015
Spring/Summer ‘IT LOOKS’
This Spring/Summer,
L’Oréal Professionnel found inspiration for its ‘It Looks’ at summer music festivals
like Coachella and Glastonbury, where music mixes, genres and tribes go beyond
boundaries. This season, the fashion feel for hair is distinctly 70s, with a
revamped code for today’s modern spirit, blending freedom of expression with a
celebration of all things summer.
L’Oréal Professionnel’s It Look for
Spring/Summer 2015 is the Shag layers haircut. The shag layers cut is invading
the catwalks and embodying the Brit pop vibe, as seen on British model Eddie
Campbell with her very recognizable hairstyle. It can be interpreted in a
variety of ways, ranging from grungy, messy, dusty and long to the traditional
70s look. Celebrities and models have all been spotted recently sporting this
distinctive cut, with its interesting look.
‘It Looks’ Spring/Summer 2015
reports that a key colour trend to wear with the shag layer cut will be red, as
seen on Rihanna. For the Red Shag Layers look, inspired by the audacity of
international stars such as Katy Perry and Vanessa Hudgens, L’Oréal
Professionnel recommends 4 to 6 strands of vibrant carmine red highlights which
contrasts with the depth of darker basis. These flamboyant highlights were made
with INOA Carmilane, a patent formula with professional dosing that provides an
intense and lasting red. It’s the only red that doesn’t fade!
Another major trend for Spring/ Summer
2015 is grown-out blonde, as seen on beauty influencers Khloe Kardashian and
Ashley Olsen. To achieve the look, the Blond Shag Layers, L’Oréal Professionnel
recommends on lengths and hair ends the new Majirel High Lift. Freedom of style
and expression sum up the attitudes towards hair this Spring/Summer. It’s all
about playing with your style and being free to be yourself!
About L’Oréal Professionnel:
2012 will take its place in the L’Oréal Professionnel history books as
the year the world was introduced to the brand’s cutting-edge concept, “La
MaisonParisienne de la Coiffure” or the Parisian House of hairdressing. World
renowned names from the hairdressing and fashion arena jointly welcomed L’Oréal
Professionnel’s new philosophy at a grand event hosted by the brand as they
prepare to reveal revolutionary seasonal collections and bring to the fore
cutting-edge hairdressing prowess. Marking a successful commencement, La Maison
Parisienne de la Coiffure partnered with the Paris Fashion Week as the official
partner for Hair-dos and prominently lent their touch of grace and
sophistication to the models gracing the catwalk for notable fashion designer
Elie Saab’s show.